iPhone Day (2007)

2007-06-29, Costa Mesa CA. I was there in January at Macworld when Jobs’ introduced iPhone to the world, so it only made sense that I should visit an Apple store on the day they would be released. I swore that I was just going to check out the line and then go to the movies. The following are my Tweets & text messages from the event:

2:00pm – heading 2 the apple store in Costa Mesa 2 gawk @ the iPhone sycophants. i’m waiting 4 v2.. I think
4:30pm – very mellow line @ costa mesa applestore. We’ll see if it stays mellow once the doors open in another hour & a half
4:40pm – I think i’ll go back 2 my car & get the book i’m reading…
5:30pm – They covered the store windows in black at two and just now opened a rectangular section revealing a countdown clock
5:50pm – Loud shout coming from inside the closed store. Guess they’re getting revved 2 kick ass. black sheets coming down

I watched iPhone hopefuls being ushered into the store, to the sound of cheering by Apple staff and left after about 30 minutes to go to the movies (“Evan Almighty”… very cute movie). As i was leaving the mall, an Apple rep. was going down the line thanking the crowd for their patience and letting them know that they had a very good chance of getting their phone. Onward and upward. jbb

Alas, when my movie ended I wandered back across the street and discovered that the Apple Store was still opened and still had brand new iPhones in stock. So much for waiting until version 2.0… Damn (not really). I succumbed to the gravitational pull of a new Apple gadget, a fate that I would “suffer” many times for many years, until this day (2022-06-21!)

Here are images from the unboxing of my very first Apple iPhone: